Brad Hestbak is a community engagement strategist, fundraiser, and writer. His career has encompassed leadership roles at several post secondary institutions across the province, including the University of Alberta, Athabasca University and Medicine Hat College.
Brad was born and raised in Edmonton. After graduating from the U of A, he worked for the university as a technical illustrator, administrator, and marketing consultant. During that time, he was at the forefront of implementing digital communication tools for presentation, publication, and the initial design of the University’s brand on the internet.
Moving to Athabasca in 2002, Brad soon became familiar with the challenge of doing business and providing services outside of a major urban centre. These matters were amplified when his work took him to smaller, remote communities across the north, where issues like the lack of cellphone and internet services, many transportation barriers, inferior educational facilities, and few employment opportunities, posed a daily struggle for many.
Inspired by these challenges, Brad partnered with industry and community stakeholders to raise more than $10 million for education in rural Alberta. In doing so, Brad has excelled in working with governments, business, non-profits, post-secondary institutions, and Indigenous communities. His work has included brand development, strategic partnerships, and corporate communications for both large and small organizations. He is passionate about living and working in
the north and making a difference in rural and remote communities.
Brad lives on a small farm alongside the Athabasca River, approximately 225 km. north of Edmonton with too many dogs, horses, and donkeys.